Owen Moore's photostream

Owen Moore's photostream on Flickr.

What Makes a Viral Campaign Work?

A company in Sweden has just done it perfectly,

Other viral campaigns like this with proven results are the 'Dexter' TV series launch in the UK.

Full article at http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=16873&Title=How_a_license_fee_viral_scored_26.1_million_views

Cover & Carry - Internet Business Marketing Plan

Cover & Carry is a one-stop shop for protective coverings fit for any electronic device. We have created this business plan to pitch potential investors, after some market research showed an opportunity no one was capitalizing on yet in the current laptop cover market. To differentiate from the current market we offer customized cases from preselected materials and designs, in addition to allowing customers to create new products from their personal belongings.

As a pure play business, Cover & Carry will have no bricks-and-mortar storefront and our manufacturer-direct model will focus on creating one-to-one relationships with customers. Our target market is composed of heavy electronics users, from the young adults entering college or the workforce to the middle-aged professionals with multiple gadgets they want to cover. We hope to position Cover & Carry as as a high-quality, high-value brand, distinguishing ourselves through our personalized shopping experience and devotion to customer
service. To find out more please view our Business Marketing Plan below...

Cover & Carry - Internet Business Marketing Plan

View more presentations from Owen Moore.

PS - Use the menu button (bottom left) to view in full screen

The Urban Ruins of New York

Through understanding architecture urban explorers have turned New York's abandon buildings into some of the most interesting photos.

Along with photos they are salvaging certain urban artifacts, which shows you never know what you might find unless you look.

The Ruins of New York

"New York City is brimming with abandoned, hidden and forgotten spaces. Besides a select group of men who make their hidden living discovering their hidden value, few people are aware these places exist. We went exploring."

Spike Jonze & LCD Soundsystem have released some "Drunk Pandas" in to the wild

Spike Jones, director of "Where the Wild Things Are" has directed LCD Soundsystems latest video for the track "Drunk Girls" or as its starting to be referred to online as "Where the Wild Pandas Are".

The music video consists of about 30 crazy Pandas harassing the members LCD Soundsystem.

So with the release of LCD Soundsystem's upcoming album This Is Happening, due May 18 and Spike Jones's Where the Wild Things Are currently out of DVD this video has come at perfect timing for the two, as the video has the perfect mix of unique humor and mayhem which is likely to go viral.

Don't be surprised if you see videos on collegehumour.com of frats boys reenacting this skit very soon.

Google Search Story - Traveling Around the USA

Following the popularity of Google's Super Bowl Ad campaign which feature the search story of a young man falling in love in Paris.

Google & Youtube now gives you the ability to create your own Search Story to share with the world.

Whilst currently planning a trip traveling around this USA, I created my own search story.
But what happens when you start traveling and don't wanna go home.

A day in the life of New York City

The Sandpit by Sam O'Hare showcases a day in the life of New York City as a miniature.

This is a perfect compilation of time-lapse photography and a killer soundtrack by Human, co-written by Rosi Golan and Alex Wong.

The Sandpit from Sam O'Hare on Vimeo.

PS - Best viewed in full screen with HD on.

Burger King has capitalized on Digg's search results

Burger King has capitalized on Digg's previously blank no search results page with a catchy error message promoting the brand's $1 double cheeseburgers.

So now search queries yielding no results will receive a message referencing the brand's spots:

Looks like your search had a typo. Maybe you've got tiny hands?

The $1 BURGER KING® Double Cheeseburger is so big and beefy it's not for the tiny handed.
Click here to see why it might be too much for you to handle. Mr. Tiny Hands.

* Price and participation may vary. Prices higher in AK & HI.

Sponsored by Burger King Corp.

What's even more interesting is Burger King has chosen to link Digg users to the Nutritional Information on their Double Cheeseburgers.

"I didn't know Digg users were so concerned with their health"